For the 1st time in the history of the awards, a single car has won both World Car of the Year and World Car Design of the Year.
This is an incredible achievement that was bestowed upon the new MX-5 last week. This will be Mazda’s 2nd award, following the Mazda 2 in 2008. The previous generation MX-5 was 1 of 3 finalists in 2006, and the same goes for the Mazda 3 in 2014.
The World Car of the Year Award was established by an international group of automotive journalists back in 2004. The judging panel this year consisted of 73 journalists from 23 different countries.
The MX-5 was announced victorious over other finalists Audi A4 Sedan/Audi A4 Avant and Mercedes-Benz GLC at the New York International Auto Show on March 24 2016. The other finalists for World Car Design of the Year were the fantastic looking Jaguar XE and Mazda CX-3.
The fourth-generation MX-5 is the sixth model in Mazda’s new-generation line-up of vehicles featuring the full range of SKYACTIV TECHNOLOGY and KODO-Soul of Motion design. Launched globally and in South Africa in 2015, the model has found favour with customers thanks to its vastly reduced curb weight, human-centred design and “Jinba-ittai” fun-to-drive feel.
The new MX-5 is certainly no stranger to awards, as the award-count has gone over 30. These include the 2015-2016 Car of the Year Japan and 2016 UK Car of the Year.
Mazda is determined to continue making cars that are fun to drive, aiming to become a “one-and-only” brand customers will choose again and again.
“Winning both World Car of the Year and World Car Design of the Year is an incredible honour as the iconic MX-5 approaches 1-million units of production. These awards are proof that the MX-5 is as young, vibrant, fun and relevant as ever, and evidence that every Mazda looks as incredible as it drives, and drives as incredibly as it looks. We are proud to be representing the Mazda brand in South Africa.” comments David Hughes, MD for Mazda Southern Africa.