Volvo have now completed their 90-series with the introduction of the V90 Cross Country.

The 1st Cross Country came along some 20 years ago, and ever since then Volvo have been synonymous with luxury and rugged durability.

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Sweden might very be the perfect proving – and testing ground for all-road vehicles, as more than 70% of the country in covered in forests and lakes.

With the V90 CC, Volvo aim to please a more experience-orientated customer, someone looking to buy into a lifestyle and not just a car.

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For the V90 CC, the changes are not purely aesthetic. The car has been raised, 4WD has been added, and the chassis has been optimised for all-road use.

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“The V90 Cross Country takes the elegance of the V90 and transforms it into an all-road car that delivers safety, comfort and performance in a capable and adventurous package,” said Håkan Samuelsson, President & CEO, Volvo Car Group.

The V90 CC also provides unseen levels of luxury for this segment. Volvo made it clear their product should come across as luxurious, styling, and extremely durable.

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“Designing a Volvo Cross Country is not a styling exercise, a plastic job. It is based on honest capability. The Volvo V90 Cross Country brings a surprising and intriguing combination of a strong, powerful exterior and a luxurious, Scandinavian interior. It will continue the genuine tradition of the Volvo Cross Country with a new recipe: The blend of powerful off-road capability in a most elegant, sophisticated, tailored wagon suit,” said Thomas Ingenlath, Senior Vice President Design at Volvo Cars.

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The new V90 Cross Country is set to start production at the end of this year at the company’s Torslanda Plant in Sweden.