Designed for a new generation of buyers not willing to be defined by their choice of vehicle body type, the Q30 challenges convention with its bold character and daring shape. The car stays true to the signature design cues from the original 2013 concept. The unconventional stance and asymmetric interior contribute to an overall design that is certain to command attention.
The Infiniti Q30 active compact, which debuted at the 2015 Frankfurt Motor Show, is a new type of premium vehicle for a new type of consumer. Representing Infiniti’s first global entry into the fast-growing premium compact segment, the Q30 will play an important role in helping the company realise its plans for global growth.
In addition to the SE model, two bespoke versions of the Q30 will be available – ‘Premium’ and ‘Sport’. Each will have its own unique personality, including design, dimensions and driving performance, offering premium compact buyers a choice that is specific to their personal needs and preferences.
The launch of the Q30 active compact comes at a moment of significant opportunity for the Infiniti brand, and will play a vital role in global growth and strengthening of its presence in key sales regions.
Infiniti sold a record 136,700 new vehicles worldwide during the first eight months of 2015, representing an increase of 14% compared to the same period in 2014.
With the launch of the Q30 active compact, Infiniti has started to deliver on the promise to expand and refresh its product portfolio within new premium segments.
The Q30 gives Infiniti the best platform from which to achieve its goals in key markets globally. It will become the company’s first ever vehicle built in Europe, at newly-upgraded production facilities in Sunderland, United Kingdom.
Staying true to the concept revealed at the 2013 Frankfurt Motor Show, the Q30 is an in-house development designed and engineered to meet exacting Infiniti standards.
Infiniti is adding new product at the right time, as data shows that the premium compact segment is among the fastest expanding globally, and is set to continue its growth trajectory as we approach the end of the decade.
Representing the first vehicle of its kind for the company, Infiniti has dared to be bold and ambitious with the Q30 active compact. The car defies categorisation with its rare shape and elevated stance. Its expressive design targets premium customers seeking urban individuality.
Generations X and Y are a new breed of premium car buyers. For these buyers, a car is an expression of ‘self’ rather than ‘status’, and they insist on setting their own standards through unique, category-defying products. For them, personalising a brand is a means to individual expression – a ‘made for me’ approach that is at the core of new luxury.
To satisfy these demands, every decision that went into crafting the Q30 was made for the individual. For example, the alloy wheels allow for true personalisation, with a laser-cutting process enabling the precise application of an accent colour of choice. The process is so precise that the bespoke coloured lines can be as thin as 0.3mm, offering a subtle way of making the car your own.
Complementing the bespoke nature of Q30, perceptual quality levels meet the expectations and high standards of buyers in the premium compact segment. Superior fit and finish details, both visible and tactile, are available across all grades. For example, a satin chrome-plated trim, rather than plastic chrome, gives Q30 a “cool-to-the-touch” feel, even in hot temperatures, while consistent use of black lacquer trim across wheel arches and side sills highlights the Q30’s elevated stance, contributing to the strong, unique road presence of the vehicle.
“We want our customers to feel the hand of the artist at work in the sculpted, muscular aesthetic of our cars. Q30 design is marked by turbulent character lines and sculptural shapes that look stretched over bone and muscle. The effect is a spontaneous feeling of harmonious design that can be appreciated at a glance.” Alfonso Albaisa, Infiniti Executive Design Director
The Q30 takes Infiniti’s signature design cues and evolves them into new dynamic shapes. The double-arch grille with 3D mesh, for example, has grown from the Q50, with a more fluid movement into the headlamps. The dramatic curves and turbulent lines flow up the signature double-wave bonnet, over the fenders and across the body line into the strong shoulder of the car. The signature C-pillar arcs forward in a dynamic crescent shape that emphasises motion, even when stationary. The contrast of the long, low-slung roof-line, conjuring an image of a rakish shooting brake in silhouette, and elevated stance add to the visual impact.
The Q30 Premium includes LED front fog lamps, body-coloured and heated door-mirrors, as well as chrome dual rectangular exhaust finishers. 18-inch alloy wheels add to the Premium grade’s striking appearance.
The face of the Q30 Sport is slightly different, thanks to a shapely bespoke bumper and gloss black front grille. Custom body-coloured side sills give the car a striking, in-motion look, while a sporty rear bumper is joined by dark chrome dual rectangular exhaust finishers. 19-inch alloy wheels complete the confident look of the Sport model.
The Q30’s coupe-like design belies its interior space and functionality. Cabin room is highly competitive, notably the boot capacity of 368 litres, which ranks among the best in the premium compact segment.
“The Q30 is not the little brother or sister to siblings from larger segments – the car features a unique posture and shape that conveys the type of spontaneity and independent spirit that can only be matched by its owner.” Alfonso Albaisa, Infiniti Executive Design Director
The beautifully styled, asymmetric surfaces feature wave shapes and dynamic lines that twist apart and flow away from the driver. This ‘dissymmetry’ alters the conventional perception of occupant areas, creating a more pleasant environment in which to spend time.
“Infiniti wants to offer an environment in which the driver stays connected to the driving experience and where passengers feel relaxed in an open, aesthetically pleasing space. All occupants will appreciate a high level of artistry in the flowing, asymmetric lines.” Alfonso Albaisa, Infiniti Executive Design Director
Custom-designed trims deliver a personalised, self-expressive interior design. ‘City Black’ blends black upholstery with purple stitching, ideal for the all-night urbanite. ‘Cafe Teak’ combines classy brown and black upholstery with black stitching, providing a modern twist on traditional concepts of premium. ‘Gallery White’ endows Q30 with a fashionable, high-contrast appearance, featuring white leather with red accents. All three ‘designer’ trims accentuate the Q30’s stand-out interior, and will add to the car’s appeal for open-minded premium buyers looking for a new, creative approach to cabin design.
Quietness in the cabin is aided by Active Noise Cancellation, which emits sound waves from the four door speakers to negate any instances of booming noise emanating from the 2.2-litre diesel engine. Sound-damping materials further reduce the impact of unwanted noise, either from the engine or exterior elements, while the closed sections of the high-rigidity body structure protect the Q30 from any negative noise and vibration generated by broken or inconsistent road surfaces.
Further interior comfort is guaranteed thanks to an advanced seat design. The seatback has been carefully engineered to match the curvature of the spine, providing consistent spinal support and minimising pressure on back muscles. A wider fitting shape on the seats distributes weight more evenly, while the softness of the seat cushion provides enhanced support and comfort. Internal testing by Infiniti engineers showed that the Q30 seat back section distributes load more effectively than its competitors in the segment.
On certain grades, drivers can also stay in tune with the dynamic performance of the Q30 through Active Sound Enhancement, which monitors acceleration behaviour and gear ratio, smoothing out variations in engine tone to project a harmonious and exhilarating sound when accelerating.
The Q30’s steering has been tuned to deliver a consistent and connected feeling, thanks to an intuitive speed-sensitive system. A light and nimble feel makes the car easier to control in busy city traffic and urban environments, reducing stress and driver fatigue, while a gradual increase in resistance according to incremental changes in speed boosts driver confidence and control.
A varied range of powertrain options are available, all tuned to provide exciting power delivery. In the base model, a 1.6-litre engine, with either 90kW or 115kW will be joined by diesel options that include 1.5-litre and 2.2-litre engines, both four cylinder, with 80kW and 125kW power outputs, respectively.
In addition to these powertrain options, Premium and Sport models add a 2.0-litre, four-cylinder petrol engine producing 155kW.
Automatic gear shifts are smooth and seamless thanks to a seven-speed dual-clutch transmission. The dual clutch intelligently pre-selects gears so the next shift is always ready to go, while manual mode with paddle shifters lets the driver control gear changes when desired. Well-spaced ratios promise comfortable acceleration thanks to an even distribution of power, whether at a steady or fast pace, while quick and supple changes are ensured using either the fully automatic mode or the paddle gear selectors. Torque is almost uninterrupted between changes, reducing lurching while in motion and between shifts. A six-speed manual transmission will also be made available.
The Q30 features a host of intuitive technologies that enhance the driving experience, while providing maximum safety to all occupants. These include: Automatic park assistance with Around View Monitor (AVM) and Moving Object Detection (MOD), making the Q30 one of the easiest cars to park in the premium compact segment; Blind Spot Warning, providing greater security and confidence at speed by warning of other vehicles out of the driver’s line of sight; Forward Collision Warning with Forward Emergency Braking, reducing the stress of driving in heavy traffic or in the city; Auto High Beam Assist, a highly intuitive technology that improves safety and confidence during night-time driving; and Intelligent Cruise Control, maintaining a safe distance from the car in front, resulting in a safe and relaxing drive.